Building Your Personal Brand

Social networking sites have redefined how employers, alumni, and students interact and network. In a recent survey of recruiters, more than 90 percent are currently using social networking, specifically LinkedIn, to recruit. Your online brand is as important today as having strong interviewing skills and a polished resume.

LinkedIn Profile – A LinkedIn profile can be a window to potential employers and the first place where recruiters and alumni look when seeking talent. Be sure to join the Olin Business School LinkedIn Group.

  • LinkedIn Resources for Students – Resources to help students get started in LinkedIn and to let them know the benefits of a LinkedIn profile and presence.
  • LinkedIn Checklist – To chart your progress, use this checklist to record your activities and refer to it regularly to ensure you post your accomplishments and skills to your LinkedIn profile.
  • LinkedIn Branding presentation by William Arruda - GO! Week workshop on "Building Brand You" about how to tell your story, maximize your LinkedIn profile, and build your network for success.
Finding Alumni Contacts with LinkedIn – Alumni can be your most valuable asset for your job search and LinkedIn makes it convenient to find and connect with alums. Remember, it is important to have a professional, compelling LinkedIn profile in order to build lasting connections with alumni.
  1. Go to Interests tab from your LinkedIn profile
  2. Select Education (Washington University in St. Louis or any school you attended)
  3. Narrow your search by location, company, industry or functional area, etc.
  4. Click to connect or Send Inmail to get introduced by someone in your network

LinkedIn Tips for Students

  • Do not ask for a job. LinkedIn is a networking source for building relationships. If you ask for a job prior to building trust, you will certainly turn 0ff potentially valuable members of your network.
  • Learn more about professional networking in the Career Guide.
To meet with a career coach, schedule an appointment online, email wcc@olin.wustl.edu, call 314-935-5950, or stop by the WCC in Knight Hall 210.